This is an ingenious measuring jug but it does take some getting used to! Once you've remembered to stop holding the jug up to eye level to find out how much you've measured out, you'll find this angled measuring jug a breeze. All you have to do is leave the jug on a work surface, pour liquid into the job and look into it. The angled measurement lines inside the jug get covered by the liquid until you see you’ve reached your target. The red numbers stand out against the white background well so it's easy to read. If you're a bit of a tradionalist you can still lift up the jug to read certain measurements off the sides as well.